For Omega, whose 100th Anniversary took place that year, the manufacture’s role as Official Timekeeper represented the ideal opportunity to launch a new collection. In a city ravaged by the Blitz, the Olympics represented a time to look forward while still being respectful of the past. Omega released the first Seamaster in 1948 to coincide with the Summer Olympics held in London.
The key to its longevity, in part, lies in its adaptability: It comes in dive watch models, which were worn by professional divers (and James Bond), or dress models favored by the likes of Mad Men ’s Don Draper. Since the Seamaster’s launch in 1948, it has been the vibrant, beating heart of Omega's collection.